This post started, as so many do, with a tweet. For once, it wasn’t a tweet from a company behaving badly. It was one of mine, ruminating on a topic bloggers bring up so often but receive so little justice on: getting paid for our work.
I feel like I’m always talking about this. I feel like bloggers and writers in general are always talking about this. I even went back through my blog archive to make sure I hadn’t written this post before.
Just so we’re clear, I’m exhausted of talking about this. I don’t want to be writing this blog post. I shouldn’t have to be writing this blog post, but the onslaught of companies who reach out asking for bloggers’ unpaid labor only seems to be getting worse, so here we are.
To demonstrate the sheer volume of these requests, I asked my sex blogging buddies to send me the number of unpaid work solicitations they received last month. In just November 2016, a small sample of 6 sex bloggers (both new bloggers and sex blogging veterans) received 66 emails asking for unpaid work.
This is unacceptable. These 66 requests were for product reviews from companies that don’t have affiliate programs, other types of blog posts such as personal essays and articles, advertisements to be placed on our blogs, and social media promotion of sales and new products. Basically, if a company asks a blogger to do something and they’re not paying us for it, guess what? That’s unpaid work.
(To clarify a point that’s received backlash in the past: yes, companies should either 1) pay bloggers to review their products, or 2) have a robust affiliate program that gives bloggers a chance to earn decent money. Sex toys do not pay the bills. It took me almost a year to fully grasp this concept, and I used to accept products for review left and right without compensation or an affiliate program. Now I don’t.)
Sex bloggers’ work is not frivolous, easy, or “just for fun”. For some, blogging is their full-time job. (And yes, asking us what we “really do” is insulting.) For others, it’s a part-time job, or a beloved side project in addition to a career in a different field. No matter where a sex blogger lands on the working spectrum, our blogs are serious business endeavors that we pour much of our time, energy, and passion into.
On average, it takes me between 3 and 12 hours to complete a blog post from inception to completion. This includes communicating with companies, researching, writing and editing the post, taking and editing photos, and social media promotion. Outside of writing blog posts, I spend a great deal of time curating my Twitter, Instagram, and Facebook accounts. For many bloggers, social media is the way we connect with our audience, and it’s an important part of the job that can’t be overlooked.
Blogging is legitimate work. To stop companies from exploiting bloggers, I think it’s worth exploring why they ask for free content. While some companies are just greedy and want to steamroll bloggers, I think there’s another major factor at play here, too.
Compared to other industries and blogging niches, the sex toy industry and sex blogging community are relatively small and tight-knit. The most common explanation I get when I ask companies why they’re soliciting unpaid labor is “We’re new, small, and don’t yet have an advertising budget, but we need the exposure.”
It’s fine to be a new company – we all start somewhere. What isn’t fine is thinking that because we’re in the same community, bloggers owe companies some type of favor. If you are not financially secure enough to pay bloggers, don’t reach out to us. Seriously, don’t.
Paying people for their labor shouldn’t have to be a revolutionary thing. If you think bloggers’ work is good enough for you to want to partner with us, pay us. It’s truly that simple. There’s nothing secretive about this and there’s no hidden detour to get around it. This is serious. This is about equity, ethics, and economic justice.
I’m tired of debating my worth email after email after email. I’m tired of companies trying to cut my sponsored post and advertising rates in half. I’m tired of hearing about the latest work solicitation email from fellow sex bloggers, knowing full well I’ll see the same email when I open my inbox. I’m tired of writing about this.
From now on, my reply to these companies is simple: pay me or get out of my inbox. Bloggers are mighty. If you haven’t noticed that, you might not be paying attention. We deserve to be paid for our work. We are worth it.
Are you a company? Want to talk about my rates? Email me. Want me to write for you without pay? Go away.
Want to hire a blogger, but think I may not be the best fit for your brand? Great, I’ve made this easy for you. Please refer to the blogroll to your right. Each blogger on my list is brilliant, talented, and worth your time and money.